1. Who turned Paul C. Beiersdorf’s pharmacy into a company?
Hans Carl von Carlowitz
Dr. Oscar Troplowitz
Carl von Clausewitz
2. How does Beiersdorf decide which social projects to implement?
By lots following a set procedure.
Every year, a different Executive Board member gets to decide which projects are to be supported.
Our strategy for social commitment defines the precise areas in which we are actively involved.
3. How many affiliates does Beiersdorf have worldwide?
more than 100
Approx. 75
Approx. 32
4. What does ESMAS stand for at Beiersdorf?
For our internal sustainability committee.
For our audit system, which is used to ensure uniform standards for environmental protection and occupational safety worldwide.
For our staff newsletter, which is published worldwide in four languages.
5. What is the basis of the emulsifying agent Eucerit®, which is still unique today and which is the key to the unique properties of NIVEA Creme?
Cotton grease
Lanolin
Palm oil
6. What is the name of our international trainee program for talented graduates?
UP AND AWAY
BEYOND BORDERS
ONE STEP AHEAD
7. Where does the name NIVEA come from?
From the French: le niveau = the level, because the blue NIVEA Creme tin is filled to the rim.
From the French: nouveau = new, because NIVEA was a revolutionary new product when it was launched over 90 years ago.
From the Latin: nix, nivis = snow, because our NIVEA Creme is as white as snow.
8. What is the origin of the name of our Labello Lip Care stick, whose innovative sliding tube has set an example for all other lipsticks since 1909?
From the Latin for “beautiful lip” (labeo = lip; bello = beautiful).
From the French: named after “La Belle Époque” – a period (1895 to 1914) that was characterized by beautiful clothing and lavish luxury for a privileged minority.
From the Italian: “la bella” – the beautiful woman.
9. What anniversary celebrated Beiersdorf in 2007?
125th
100th
75th
10. What happens in the Beiersdorf Test Center?
Volunteers test the quality of our products before they are launched on the market – this is done on a strictly scientific basis and in line with legal and ethical requirements.
Once a month, our employees try out our new products here.
Food tasters test the lunch every day before it is served in our Company’s canteens.
11. Beiersdorf stopped using ozone-depleting CFCs in our spray cans a long time ago – but when exactly was this?
1987
1989
1991
12. How long does it take Beiersdorf to respond to customer queries?
Global Reporting Initiative
